Category Archives: Uncategorized

Professinalism on Social Media

                A night out was exactly what Ryan needed. He finally got a job after months of going through the interview process over and over again. His friends had planned the perfect night of barhopping. Surely alcohol would take away the stress. The evening included beer, beer, and even more beer and Ryan did not even think about his job at that point. He rode the mechanical bull in one bar, posed with some scantily clad ladies for some pictures in another, and wrote some posts on Facebook, like “dis isd the besadt nigte off myh liofe!!@#$@# 7 beeers downn anmnsd a looooooot moreee to gooooooo!!!” Waking up with a hangover the next day was not the only painful thing he had to deal with. Logging onto Facebook, he saw all the pictures uploaded from his crazy night out and comments on his status. One friend (that he met at a bar and added as a friend right after) said, “Dude you still owe me money for smoking my whole pack of cigarettes!” Ryan’s mother also commented, “Ryan, at least turn off your phone when you are drunk so this doesn’t happen.” Before he could call his friends and tell them to delete the pictures, the phone rang. His new boss, whom he friended on Facebook soon after he got the job, informed Ryan that he was no longer employed with the firm. Ryan’s posts and pictures did not reflect the attitude and morals of the company. Once again, Ryan was jobless.

            Social media is the number one activity and news source in the United States (Fox). Facebook, Twitter, Tumblr and all the other sites make it easy to connect with friends near and far. With just one click, a status or a picture can be shared and seen by friends and even friends of friends. This can be considered a blessing and a curse. One moment or one lapse in judgment can lead to the spread of information that never should have been posted in the first place (Greyson). The sharing of pictures and other personal information can be detrimental if it is seen by the wrong person. A person should present themselves in a professional way at all times on social media, rather than to censor themselves on occasion. Blurring the lines between professional and personal lives is easy, so being more astute to what is shared or posted on social networking sites should be taken seriously as it can have an impact on one’s career and everyday life.

            Recently, BBC wrote an article called, “Can Social Media Get You Fired?” The article began by saying:

We’ve all been there. Scanning one of your social media profiles, you notice a photo posted by a respected colleague in a less-than-professional situation. Maybe you cringed a bit, knowing the photo didn’t match the professional persona you know your colleague wants to convey. Increasingly, as personal and professional lives become more enmeshed, even talented professionals run the risk of getting fired or not getting a new position because of what they post on social networks (Garone).

 Social media makes it hard to balance a personal and professional life. The urge to share something may be tempting, but self-control must be utilized.  Lawyers, school teachers and those in the medical field are berated and often times let go from their jobs due to what is on their Facebook page or Twitter feed. What is posted does not match the societal norms of what is expected from those professions.

            In his online essay, S. Ryan Greysen explains how professionalism is mirrored through social media. One example he relays is, “In one instance, physicians and other health professionals delivering aid in Haiti posted pictures online of naked and unconscious patients in operating suites, and of physicians drinking or posing with grins and “thumbs up” in front of patients or coffins.” Though this is a more extreme example of unprofessionalism online, it still gets the point across. An article from by the College of Education at the University of Texas in Austin shares:

 In 2006, an Austin high school art teacher was fired when her partner posted pictures of her on Flickr.com. The postings were to chronicle the couple’s lives together. Another teacher with a grudge against the art teacher told students. From there, it was only a matter of little time before parents and district administrators discovered the material (Facebook and professionalism).    

Someone is always watching and looking online so it is vital that online profiles are censored.

            Though it is important to conduct yourself in a presentable manner on social networking sites, restricting yourself to business discussions alone can be boring (Akalp). Social media is not only a place to connect with friends, but also a forum to promote oneself. It is a place to develop your “online brand” (Akalp). Mashable.com wrote an article on how to balance professional and personal lives on Twitter. Though they mention Twitter, these guidelines can be used for every social media site.

            The first tip is to accept the fact that Twitter is not a private place. The article explains that, “Anything you discuss on Twitter is part of your public digital footprint; therefore, you should always assume anything you discuss on Twitter will be seen by a potential client, employer, partner or colleague.” Second, being a “robot” is not necessary. Talking about business alone prevents people from knowing the real you (Akalp). The third guideline for social networking is to stay away from “touchy” subjects. These range anywhere from politics to religion. Yet another recommendation is to refrain from sharing too much information that followers or friends do not need to know. A fifth guideline for using social media is to be considerate of your audience. Sharing the same things over and over again gets very stale. Share diverse interests. Interacting with others is another tip to use while social networking. By doing so, more of your personality shines through. Lastly, taking everything too seriously on social media is a big mistake. “At the end of the day, Twitter is all about conversations, shared interests and relationships. It’s shouldn’t be overanalyzed.” Following these tips helps create a personal profile in a professional way.

            Having an online profile is important for building business, connecting with clients and keeping in touch. Over posting may make one seem unproductive though, and adding the wrong pictures or making crude posts could lead to thoughts of unprofessionalism.

When Facebook started it was keg pictures and poking – and now it’s one of the first places employers go when they want to find out more about you. According to a new report by On Device Research, one in 10 young people have been rejected from a job because of the content of their social media profiles (Knibbs).

 

            After losing his job due to post on Facebook, Ryan learned the importance of censoring his activity on social media (and turning his phone off before going barhopping.) He deleted his Facebook and created a new one that was more professional. Eventually, after more interviews, he found a job that was never compromised by his social networking activity. Ryan learned his lesson. He learned that blurring the lines between professional and personal lives is easy, so it is extremely important to be aware of online activity. What is shared or posted on social networking sites should be taken seriously as it can have a positive as well as a negative impact on one’s career and everyday life.

 Works Cited

“Facebook and professionalism: What you should know.” The College of Education. The University of Texas at Austin, 2013. Web. 7 Dec. 2013.

Akalp, Nellie. “How to Balance Your Personal and Professional Lives on Twitter.” Mashable. Mashable, 2013. Web. 5 Dec. 2013.

Fox, Zoe. “10 Online Activities That Dominate Americans’ Days.” Mashable.com. Mashable, 15 Aug. 2013. Web. 6 Dec. 2013.

Garone, Elizabeth. “Can social media get you fired?” BBC.com. BBC, 26 June 2013. Web. 5 Dec. 2013.

Greysen, S. Ryan, Terry Kind, and Katherine C. Chretien. “Online Professionalism and the Mirror of Social Media.” US National Library of Medicine (2010): n. pag. Web.  4 Dec. 2013.

Knibbs, Kate. “New study says people still don’t understand their online lives can cost them their real jobs.” Digital Trends. Designtechnica Corporation, 2013. Web. 5 Dec. 2013.

 

                                                           

 

 

 

 

 

 

Rest in Peace Paul Walker

I don’t go on twitter too often, but when I do it is usually to find out what is going on in the world. Twitter is my news source. And Twitter is where I discovered the Paul Walker passed away. Paul Walker was one of my absolute FAVORITE actors. He was so talented and veryyy good looking. The Fast and Furious series was amazing as well Timeline, She’s All ThatTakers and Eight Below. 

Mashable.com wrote an article about Paul and his passing. ” Walker died Saturday in a car crash in Santa Clarita, Calif. Leaving a charity event, he was riding in the passenger seat of a Porsche Carrera GT, when the driver lost control. The car slammed into a post or a tree, and burst into flames, according to a report.” Ludacris, a costar of Paul’s in the Fast and Furious movies, tweeted, “Your humble spirit was felt from the start, wherever you blessed your presence you always left a mark, we were like brothers & our birthdays are only 1 day apart, now You will forever hold a place in all of our hearts @paulwalker legacy will live on forever. R.I.P.”

http://mashable.com/2013/12/01/fast-and-furious-cast-paul-walker-death/

Touchdown!

Watching the Alabama vs. Auburn game the other night had me on the edge of my seat, that’s for sure. And when Chris Davis caught a missed Alabama field goal and then went 110 yards for a game-winning touchdown with no time left, my jaw literally dropped. It was an amazing play to watch, and Chris has received many, MANY “job well done” ‘s over the past couple days. He tweeted that his geology class gave him a standing ovation.

Mashable shared one of Davis’s tweets from December 2012 which mentioned that he wanted to return kicks that season. He may not have done that last year, but his dream came true this season. Alabama’s 15 game winning streak was broken when they lost to Auburn.

http://mashable.com/2013/12/02/auburn-football-chris-davis-class-twitter/

Let’s Celebrate LGBT

ABSTRACT: Among gay and lesbian youth, suicide is the largest cause of death. Many statistics reflect this problem in our society and it needs to be addressed. The Lesbian, Gay, Bisexual, and Transgender community (LGBT) are human beings, just like everyone else. They live, work, and love and they should be able to do so without constant judgment and discrimination. I propose to change the online community through advertising in order to stop the heteronormativity. By advertising the LGBT community more fervently, the taboo of being a “gay” or “lesbian” person will hopefully subside.  Making a more stable community will help the LGBT youth grow in a safer environment.

Over 30% of teen suicides each year are committed by a gay or lesbian youth. 50% of the gay/ lesbian youth population are rejected by family, 26% are forced to leave their homes, and 25% are abused due to their sexual orientation. About 30% have alcohol problems and 55% of gay men have a substance abuse problem at some point in their life. Almost 40% of homeless youth identify as gay or lesbian. Some who oppose the LGBT community call their sexual orientation a choice. But a thought: who would chose to be part of the statistics listed above? Just like some men were born with a liking for girls, some men were born to like other men.  Many organizations are available online to serve as a support system that the LGBT may not already have, but not enough places online, or in social media in general, celebrate the LGBT community.

            Celebrating the LGBT community was exemplified by Harvey Milk. He was elected as a public official in 1977 which was revolutionary because he identified himself as a gay man. Being the first gay official gave hope to the whole LGBT community.  Themilkfoundation.org states that, “his courage, passion and sense of justice rocked a country and stirred the very core of a put down and pushed out community, bringing forward new hope and a new vision of freedom… Harvey showed us all what one person, standing up loudly and clearly, against a fierce societal fear and prejudice can accomplish.  He created a rich and vivid message of hope and an enduring dream, teaching us how to create our own and leaving them for us to realize.” Though he was assassinated less than a year after his election, his memory still lives on. His son created the Harvey Milk Foundation to educate others about the LGBT community. Their hope is for a diverse government and world.  The foundation uses the power of the Internet to convey their message. Their influence is not the only one circulating on the internet, however.

            Many who are “in the closet” or who are ridiculed about their sexual orientation feel despair and hopelessness. This sometimes results in
self-harm, depression, and suicide. For those who experience these feelings, The Trevor Project is available. The Trevor Project is a suicide prevention project that can be reached by phone or on their website, thetreavorproject.org. NOH8 is another project or campaign whose mission statement is “to promote marriage, gender and human equality through education, advocacy, social media, and visual protest.” Celebrities and their families participated in the campaign by taking a picture with duct tape over their mouth and NOH8 written on their faces. The Internet provides a safe haven for anyone who needs it, but it also provides a space to commune and meet like people.

            Several online dating sites are available for those of the LGBT community who need help finding a soul mate. Chemistry.com, whose slogan is “Stop waiting. Start Dating” is just one such site. Others are primarily for gays or lesbians. Other forums for the LGBT community to gather are places like blogs and social media sites.  Salon LGBTQ is one site whose motto is “Celebrating + Promoting the Power of the LGBTQ Social Media World.” The Internet offers a place of refuge and also a place of community. Examining all these sites and being an avid user of social media, one thing that is lacking is celebration of the LGBT community.

Looking in magazines, usually a male and female model are shown together. Family television shows are about a man and woman falling in love, and greeting cards or birthday cards never depict a gay or lesbian couple on them. It is obvious that producers or editors are either opposed to or uncomfortable with the idea of showcasing members of the LGBT community together. What I propose is that social media and the Internet create such advertisements, movies, television shows and greeting cards to promote the LGBT community. In turn, this would encourage a more acceptable environment for all sexualities.

My proposal includes an advertising campaign entitled, “Let’s Celebrate!” This campaign would include the following:

  • The creation of a website called, “Let’s celebrate!” The website would invite those from the heterosexual community as well as the LGBT community. The two main objectives of the website would be to 1) showcase accomplishments of people within the community  and 2) to create an advocacy group which would encourage the inclusion of people from the LGBT community to be a part of national advertising campaign
  • Advertising the website through banners on Facebook, Tweets, Instagram pictures, Tumblr posts, and Vine videos in order to make people aware of the website
  • The actual creation of advertisements and merchandise such as greeting cards, magazine ads and television commercials

In the beginning, the budget would be minimal due to the fact that it is free to create a website. Offering advertising space on the website could generate income which would then be used for the advertising campaign.

My overall goal would be to see a gay or lesbian couple as the face of a Jarod’s or Zale’s advertisement.  I want to open a magazine and see that a lesbian couple just gave birth to or adopted a beautiful baby girl. The suicide rates of the LGBT community are far too many to live with. By changing the way we all see the LGBT community, we can better appreciate everyone we are surrounded with. Ellen DeGeneres identifies with the LGBT community and has a television show. She is very good towards her fans and the community. Others like Queen Latifa, Elton John, Neil Patrick Harris, Jane Lynch, and Wanda Sykes all use their stardom to promote equality. They show that they can be who they want to be and still live their lives and be successful. By celebrating the LGBT community and promoting them, the world may no longer see someone as gay, lesbian, bisexual or transgender but rather as a neighbor, a friend, and most importantly as another human being. 

           

 

 

 

 

Works Cited

“About – Salon LGBTQ.” Salon LGBTQ. N.p., n.d. Web. 20 Nov. 2013. <http://salonlgbtq.com/about/&gt;.

“Milk Foundation.org.” Milk Foundationorg RSS. Milk Foundation.org, n.d. Web. 24 Nov. 2013. <http://milkfoundation.org/&gt;.

“Statistics You Should Know About Gay & Transgender Students – PFLAG New York City.” Statistics You Should Know About Gay & Transgender Students – PFLAG New York City. PFLAG NYC, 2013. Web. 20 Nov. 2013. <http://www.pflagnyc.org/safeschools/statistics&gt;.      

Adam, Bouska. “NOH8 Campaign.” NOH8 Campaign. NOH8 Campaign, 2008. Web. 20 Nov. 2013. <http://www.noh8campaign.com/&gt;.

 

 

Company Leaders Crash Their Computers Because of Watching Porn

One of the largest growing industry in the world is the porn industry. Pornography is easily accessible over the Internet, which means that the young and old can watch it whenever or wherever they so desire. Studies show that boys and men are more likely to watch or look at porn then women are. They also start at a very young age, like ten or eleven.

Is very unprofessional and can be easily detected. History on computers and the viruses that attack computers because of pornographic websites are all indicators. One would think that an employee would have enough common sense to not rick their job because of bad behavior. Believe it or not, some employees do watch porn during the work day, and they happen to be leading men in the companies.

“Research from ThreatTrack Security revealed that 40% of security professionals found that a device used by a member of their company’s senior leadership team had been infected by malware because of a visit to a pornographic website.” The article on Mashable.com, “Execs Watching Porn a Leading Cause of Malware Problems” goes on to say that cleaning up malware on a device is difficult and more and more people are having problems fixing it.

If executives and any other employee would stop looking at porn and do their job, this wouldn’t be nearly as big of a problem!

http://mashable.com/2013/11/13/office-porn-malware/

Spatial Thinking

“A map is a graphic representation or scale model of spatial concepts. It is a means for conveying geographic information.”  Whether a person lives in Peru or in Germany, a map is a universal medium. No matter the language spoken or culture practiced, a map is relatively easy to comprehend. In today’s world, geography is considered a dying major in most colleges. The world’s schools need to educate their students in geography and cartography so that spatial thinking is still ongoing.

Before the printing press even existed, maps were conceived and drawn. Map making, an art called cartography, began when the Babylonians drew them on clay tablets around 2300 B.C. Later, Greek philosophers learned more about the “spherical earth” and perfected the science of creating maps. Maps were used for religious purposes during the medieval era, and later were carved into wood blocks during the Renaissance. In the early 16th century, when Columbus and other explorers sailed to the New World, whole- world maps began to appear. Maps became increasingly more accurate as technology developed, especially during World War I when aerial photography was a possibility. The map is an ancient way to interpret geography and today, they are still an important way to navigate and understand the world.

Every type of information can be graphed in some way. Bar graphs, pie charts and line graphs are just some of the basic few. Graphing and visualizing data is thought to be a new practice but this is not the case. Mapping data was the first type of visualizing. Kirk Goldsberry, who wrote the article, The Importance of Spatial Thinking Now, says, “As I look out on the world of data visualization, I see a lot of reinventing of the wheel precisely because so many young, talented visualizers lack geographical training. Those interested in a 21st century career in visualization can definitely learn a lot from 20th century geographers.” Spatial thinking in this day and age is extremely important seeing that visual learning is on the rise.

Visual learning is defined by the Association of College and Research Libraries as “a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.” The ACRL explains in their article, ACRL Visual Literacy Competency Standards for Higher Education, that the people in today’s society are predominantly visual learners. The technology available makes creating or finding visuals easy and accessible. Goldsberry states that, “data visualization is an emerging, important discipline, and spatial thinking—geography—is a fundamental skill for good data visualization.”  As stated before, mapping has been around “since dinosaurs roamed the earth.” Yet their importance is underrated.

Google Maps and global positioning systems are just two out of many applications that show maps and navigation. Goldsberry believes that having these applications is taking away from real learning. He says, “There are too few classes that enable learners to improve their spatial reasoning abilities, with maps and visualizations being of course the most central artifacts to such improvements. The problem is simple: not enough people know how to make maps or handle spatial data sets.” Maps will always have use in some way, shape or form which is why it is crucial that they are studied.

The knowledge of our whereabouts and surroundings is imperative when it comes to graphing data. Data shown on maps is an effective way to learn for visual learners. Take for example a map on VisualizingData.com. “The map illustrates all 9,866,539 buildings in the Netherlands and are shaded according to year of construction.” Depending on what one is learning or interested in finding out, this map might prove useful to them. A traveler who appreciates old architecture and history could look at this visual to see where the oldest buildings are located. They would find that Amsterdam and Haarlem have what they are looking for since they are shaded red which represents buildings constructed before and during the 1800s. Also, having an aerial view of the cities and its buildings is what helps city planning. The map may aid architects as they are looking for places to build and expand or to tear things down. Maps show information that would otherwise be confusing and taxing to read in a document.

As shown in another map on NASA’s website, the global earth is sectioned off based on the atmosphere, biosphere, land surface, solid Earth, and ocean. The Earth can be more fully understood when these excavations and experiments are performed and graphed. Knowing our Earth leads to knowledge of how to take care of it. A healthy Earth leads to a healthy and longer lasting population. Communicating this information through visuals and maps helps puzzling and unclear information make sense. NASA is the perfect example for brilliant spatial thinkers, which is just what this world needs.

Because geography is no longer taught in most colleges, the art of cartography and the study of geography is endangered. If one had the skills of spatial thinking and the education for it under their belt, it would benefit the population as a whole. “Quantitative spatial analytics offer vital insights into the world’s most important domains including public health, the environment, the global economy, and warfare.” Goldsberry also states that the focus of spatial thinking is on data, which is a mistake. “The best visualizations never celebrate the data; instead they make us learn about worldly phenomena and forget about the data. After all, who looks at the Mona Lisa to think about the paints?” Data is important, but by itself it is nothing. Data wouldn’t even exist if it weren’t for those who research it. The world’s schools need to educate their students in geography and cartography so that spatial thinking is not considered a dying practice. If it weren’t for those who make maps, how would we even begin to understand the place in which we live?

To read the article, press here

To see the map of the Netherlands, press here

To see the map on NASA’s website, press here

 

                                                                 Bibliography

“ACRL Visual Literacy Competency Standards for Higher Education.” Association of College &      Research Libraries. American Library Association, 1996. Web. 9 Nov. 2013. http://www.ala.org/acrl/standards/visualliteracy

“Best of the Visualisation Web… September 2013.” Visualising Data. Visualising Data, 2009.  Web. 9 Nov. 2013. <http://www.visualisingdata.com/index.php/2013/10/best-of-the-visualisation-web-september-2013&gt;.

“Mapping Our World.” NASA Global Climate Change. National Aeronautics and Space Administration, 2013. Web. 10 Nov. 2013. <http://nasaesw.strategies.org/&gt;.

Aber, James. “Brief History of Maps and Cartography.”  J.S. Aber, 2008. Web.9 November 2013. http://academic.emporia.edu/aberjame/map/h_map/h_map.htm

Goldsberry, Kirk. “The Importance of Spatial Thinking Now.” Harvard Business Review, 30 September, 2013. Web. 9 November 2013. http://blogs.hbr.org/2013/09/teaching-and-learning-visualiz/

Spaan, Bert. “Buildings in the Netherlands by Year of Construction.” Buildings in the Netherlands by Year of Construction. N.p., n.d. Web. 9 Nov. 2013. <http://dev.citysdk.waag.org/buildings/&gt;.

 

 

 

The Digital Divide

With today’s technology, almost anything is possible. All the information we want or need is at our finger tips and different worlds and cultures and peoples are connected. Technological advancements have helped take our nation to new heights. But is all this technology too much?

Every day, I wake up and check my phone for text messages. I check it for the weather so I know what to wear. I check Twitter and Instagram and Facebook to catch up with friends. I FaceTime with my friend in Florida and my friend in Ohio. I look up song lyrics or a recipe or which floor cleaner to use. I use my phone ad computer for literally EVERYTHING I do, and when I am without it, I feel lost. I keep reaching for my pocket to get it just to find that its not there. I consider it my baby, because it is so valuable to me. If I had to live without my phone…..while I just couldn’t. 

Having the ability to be connected almost everywhere I go aids to my phone addiction. I can listen to Pandora at the gym, scroll through Instagram while waiting for my Chinese order to be done, and look up what’s on TV so I know what to watch later. Wireless connection  helps me to be in the loop 24/7.  ” ‘ Americans are more apt to rely on wireless only, for Internet access because it’s affordable and accessible, ‘Jamie Hastings, a vice president at the trade organization Cellular Telecommunications and Internet Association, said in an interview. Currently there are over 100 million wireless connections in the United States.”

Video Games Don’t Rot Your Brain!

When I was a wee little one, I begged and begged my parents to let me have a play station or an Xbox or any sort of video games. I would play them at my friends houses and found them to be so much fun. Much to my dismay, my parents said no and didn’t get me one. They said that video games would rot my brain and I would be obsessed with them. All they were was a waste of time. A couple years later, I put my name into a drawing and won a Wii!  What could they do about it now? Absolutely nothing!

“Those addictive video games that keep players glued to the screen may actually do the brain some good.” An article on Mashable explains that video games really aren’t all that bad!  ” A new study from the journal Molecular Psychiatry digs into the effect of video game play on the volume of the brain’s gray matter — the tissue responsible for muscle control, memory, language and sensory perception.” The article goes on to explain a lot of things about the brain that I don’t really understand due to big words and biological terms. The point is though, that when parents say video games rot your brains, they are wrong!

Show them this article!

http://mashable.com/2013/11/07/video-games-brain-growth/

Professionalism on Twitter

It is difficult in today’s world to balance online and offline lives. Twitter, for instance, is a portal to connect with friends and family. But there are dangers to this relaxed atmosphere. Twitter is a very public place that can be accessed by the professional world. If there is something bad on your feed, it could hinder you in the future. The article on Mashable warns that you should not be a robot. Yes, being professional is key, but constantly tweeting work related things hides the real you. 

Another thing to be conscious of on twitter is sensitive topics. These are things like politics and sports, or things you have very strong opinions about. You don’t want to come across as rude or crude. Avoid posts that include too much information and know who your audience is. Interact with others and don’t take things too seriously, but make sure you are still being professional…in a fun way! 

Having good behavior online can get a good image across to everyone, which benefits you in the end. 

http://mashable.com/2013/10/30/twitter-branding-personal/

iPad Air

Today, I just received an email from Apple that said the new iPad Air was out. I did not even know they were making a knew iPad! ” Gene Munster, a top Apple analyst with Piper Jaffray, said in an investor note Friday that he expects Apple to sell 2.5 million to 3.5 million iPad Air devices this weekend. If sales came in at the high end, that would be more than the 3 million devices sold during the opening weekend when Apple introduced the iPad Mini and fourth generation iPad.” This release is hoping to help apple raise its share of the global tablet market since it dropped by %30.

Technology is also evolving. I had purchased the iPhone 5, and soon after the C and 5s were available. It is crazy how fast technology adapts and moves. It is also a bit annoying. When I buy something knew, I don’t want to have an upgrade come out a week later because I want that one! Arghhhh technology!

 

http://mashable.com/2013/11/01/ipad-air-sales/